China,
from the inside
Fourteen years working on the ground in Hangzhou, conducting business in Mandarin.
That’s where Puentes de Seda began.
We don’t observe China from a distance. Based in Hangzhou, we work on the ground, interpreting the country’s industrial, technological, cultural, and institutional dynamics to help you make clearer decisions, build stronger relationships, and take practical next steps.
Our value goes beyond knowing suppliers or interpreting trends: we bring together strategic insight, operational judgment, and cultural understanding.
what we help you solve
Working more effectively with China
For a European organization, the greatest challenge in China isn’t finding suppliers. It’s knowing which ones are relevant, which are reliable, and what working with them would actually involve. Sometimes, even an excellent supplier isn’t the right supplier for you if you aren’t a priority customer.
We act as an extension of your operations in China: assessing the local business ecosystem firsthand, verifying capabilities, and helping you navigate technical and cultural differences so you can move forward.
gabriel morell
The person behind the bridge
I’m Gabriel Morell, a Spaniard who has called Hangzhou home for more than fourteen years. What began as a one-year professional assignment became a life built in China: family, language, cultural understanding, a local network, and firsthand experience across business, technology, and institutional settings.
I work in Mandarin, without intermediaries or interpreters.
For years, I’ve helped international organizations and local Chinese teams work together: coordinating projects, resolving cultural friction, and supporting international decision-makers through complex operations in China.
In recent years, I’ve specialized in China’s technological and industrial ecosystems—areas where the country is advancing at a pace much of the world is still trying to understand.
Puentes de Seda grew out of that accumulated experience on the ground: turning China’s complexity into strategic clarity for Europe.
Expertise built on the ground
Cátedra China- Expert Advisor
Expert advisor on China’s technological and industrial ecosystems within the Cátedra China Foundation’s senior expert panel.
TEDx Talk
in China
Discover some of the cultural insights that make a difference when working with China.
AliExpress University Faculty
An uncommon distinction for a foreign professional in China, reflecting a strong degree of professional and cultural integration.
experience
Our track record in China includes projects for leading international brands:
Testimonials
Leonel Pavan, Former Governor of Santa Catarina and Brazilian Senator
Leonel Pavan has served as Governor of Santa Catarina, as a Senator and Federal Deputy representing the state, and as Mayor of Balneário Camboriú for three terms. He currently serves as Mayor of Camboriú.
Qian Hao, CEO,
Taro.ai
Gabriel was the Chief Designer of the Taro T1 Auto Track Stabilizer. He has a proven talent for turning cutting-edge technology into high-performance, market-ready solutions.
Ding Hui, Director
Aliexpress University
Gabriel stands out among expatriate professionals in China. Beyond his fourteen years of experience on the ground, he has an exceptional ability to build strategic bridges between China and Europe.
Building bridges starts on the ground.
Tell us about your situation. We’ll let you know whether we can help and how.