About Us
China is shaping the future of technology, mobility, urban services and premium tourism. Without the right cultural, operational and strategic lens, decisions become incomplete. At Puentes de Seda, our purpose is to bring context, clarity and sound judgment to an environment where speed and scale matter as much as technology itself.
We are an international team based in China, specialized in technology, tourism, cultural analysis and strategic translation.
We work in Chinese, Spanish, English and Portuguese, supporting organizations across Europe, Latin America and Asia.
Our base is in Hangzhou, one of China’s most dynamic technology hubs. From here, we move across Shanghai, Shenzhen, Beijing and the country’s main pilot zones to observe trends directly where they emerge.
Some of our clients
Our Mission
We help governments, companies and destinations understand China’s technological and cultural ecosystem so they can make clearer, faster and more strategic decisions.
We provide context, analysis and direct access on the ground—enabling organizations to anticipate trends, assess risks and seize real opportunities in an environment evolving at extraordinary speed.
Approach
We work directly on the ground in China—at trade fairs, industrial hubs, suppliers, laboratories and urban ecosystems—to observe technologies, behaviors and trends that have not yet reached Europe.
We combine this direct observation with functional analysis, intercultural understanding and regulatory insight to deliver a clear and applicable vision for each organization.
How We Work
Direct observation in China
Comparative analysis with Europe and Latin America
Intercultural and regulatory understanding
Clear synthesis for executive teams
Support during technical visits and delegations
Organization of business and governmental missions
Our Values
Rigor: Data, fieldwork and verification—never assumptions.
Context: Technology alone explains nothing without culture.
Clarity: Simple, applicable and actionable conclusions.
Access: Real suppliers, real ecosystems, real information.
Integrity: No noise, no embellishment, no exaggeration.