Chinese Prefer Fresh Food: A Culture of Freshness in Gastronomy

In China, freshness is not just a preference—it’s a way of life. When you visit a market in China, you immerse yourself in a world where freshness reigns supreme: fish swimming in tanks, shrimp, river crabs, frogs, turtles, and an impressive variety of live seafood such as scallops and oysters.

For many Chinese people, picking fruit directly from the tree or collecting fresh eggs from the henhouse is a privilege. This culture of freshness could be replicated in our restaurants and businesses to capture the attention of customers who value this experience.

Get Inspired:

Does your business reflect this dedication to freshness? How could you incorporate these principles to attract more customers interested in fresh gastronomy? Share your ideas in the comments.

Has this approach to freshness inspired you? Share this post! What aspects of culinary culture fascinate you?